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A hit with Instagrammers and investors, this hard-to-pronounce Swedish backpack brand is on a roll | Fortune
![Amazon.com: Fjallraven 27172 Kanken Laptop Backpack for Town and Business Use, 15, Capacity: 4.6 gal (18 L), Rowan Red : Clothing, Shoes & Jewelry Amazon.com: Fjallraven 27172 Kanken Laptop Backpack for Town and Business Use, 15, Capacity: 4.6 gal (18 L), Rowan Red : Clothing, Shoes & Jewelry](https://m.media-amazon.com/images/I/61NUswbFv+L._AC_UY1000_.jpg)
Amazon.com: Fjallraven 27172 Kanken Laptop Backpack for Town and Business Use, 15, Capacity: 4.6 gal (18 L), Rowan Red : Clothing, Shoes & Jewelry
![59-Year-Old Fjällräven Evolves Retail Landscape by Using Blockchain-Based Cryptocurrency for Back-to-School - Outside Business Journal 59-Year-Old Fjällräven Evolves Retail Landscape by Using Blockchain-Based Cryptocurrency for Back-to-School - Outside Business Journal](https://www.outsidebusinessjournal.com/wp-content/uploads/sites/27/2019/08/screen-shot-2019-08-23-at-20725-pm.png)
59-Year-Old Fjällräven Evolves Retail Landscape by Using Blockchain-Based Cryptocurrency for Back-to-School - Outside Business Journal
![Amazon.com: Fjallraven, Kanken Mini Classic Backpack for Everyday, One Size, Blue Ridge : Clothing, Shoes & Jewelry Amazon.com: Fjallraven, Kanken Mini Classic Backpack for Everyday, One Size, Blue Ridge : Clothing, Shoes & Jewelry](https://m.media-amazon.com/images/I/71tDIlzPWaL._AC_UY1000_.jpg)